socialmedian: IBM launches social network for partners

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IBM launches social network for partners

Source: VentureBeat

Jun 09, 2009

Summary

IBM is becoming a lot more social. The company launched a social network for its software developers in April. And today it’s launching a social network for its various partners to help bring technology to market faster and close sales more efficiently.

This pretty much means that Web 2.0 is now becoming part of the fabric of doing business. IBM is essentially integrating social networking and community fabric into its sales process.

The new community lets companies gain instant access to IBM’s subject matter experts in support of sales. Partners can personlize their profiles and technology needs and connect with other IBM partners. IBM can test market ideas in the network before launching products.

Big Blue recently tested the concept with an online idean exchage with 1,100 global partners to brainstorm new ways to grow profitably. The result is PartnerWorld Communities, which connects more than 100,000 IBM partners worldwide. The partners can drill down on interest areas such as emerging business in analytics, cloud computing, green technology, and economic st

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