Evite, the social planning service which has been around since 1998, announced a partnership with JS-Kit today. Evite will use JS-Kit's commenting and polling features to allow organizers and guests to communicate with each other. Evite is also expanding the social networking features of its site, including the ability to share photos and stories after the event has taken place.

While a number of more Web 2.0 oriented invitation companies like Socializr, Renkoo, or Goovite have challenged Evite over the years, Evite has remained the de-facto mainstream standard for online party invitations. Evite currently has about 15 million unique visitors a month, a number that dwarfs that of any of its competitors.

Evite's biggest challengers are probably not even other invitation services, but social networks like Facebook and MySpace. However, given that Evite is geared towards a very mainstream market where email is still king and not everybody is on Facebook, that challenge only applies to a certain sub-set of users, especially college students. By refreshing its look and Read the full article