socialmedian: What Does Social Media Apply to?

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What Does Social Media Apply to?

Source: socialutions

Jul 17, 2008

Summary

Social Media applies to strategy, learning, understanding and executing, not just marketing.

It appears as though marketers and advertisers are consuming the conversations with methods and madness about social marketing Businesses are responding and buying the marketing hype while ignoring the fundaments of the landscape of human behavior intersecting with social technologies.

An article titled “ A Different Perspective On Social Media Marketing by Joe Marchese states “Doing “social media marketing” right is a different story entirely. The landscape and the consumers have changed, but known and comfortable ways of doing advertising have not (yet). Advertisers are coming from a world of meticulously crafted brand messages being blasted out at people through one-way media like TV, print, or radio — to a world where consumers can tune it all out at the press of a button.”

“But “scale” is not necessarily as important as it once was. Advertisers coming from a world where “reach and frequency” was a success metric need to realize that in this new world “scale is out a

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