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Social Media: A Brand's Best Friend Or Worst Enemy?
Source: Threeminds
Jun 04, 2009


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Summary
In mid-April 2009, two Domino's pizza employees decided it would be funny to pull a little YouTube prank. One employee prepared sandwiches for delivery while putting cheese up his nose and blowing nasal mucus on the sandwiches - all while his co-worker provided up-close camera work and a play-by-play narrative. Within 24 hours, over a million people had viewed the video. The incident brought a...



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