socialmedian: Social Media Experts are the New Webmasters

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Social Media Experts are the New Webmasters

Source: louisgray.com

Jul 17, 2008

Summary

In the mid to late 1990s, perception had it there was no more exciting a career title than that of Webmaster. It seemed everybody wanted to be one, and some called it the "Job of the Future". As a Webmaster, your code manipulation could change the look and flow of a Web site with each publish, and make Web pages spring up overnight, complete with hyperlinks, animated GIFs and comment forms with basic JavaScript. As seemingly every company needed a Web presence, the demand for somebody who could write HTML and handle Web operations filled them with incredible power. But as years passed, the title fell by the wayside, and you're now no more likely to find somebody with Webmaster on their business card as you are to find cars that come with cassette decks standard.

In the ensuing decade or so, the Internet has become part of the landscape, not the mystery it once was. The Webmaster position similarly faded to the background, and many companies tend to have portions of IT and Marketing share the load, outsourcing the Web design function to an outside agency. Large ...Read the full article

Comments (2)

Catepol,

Jul 17, 2008

to read

Nandop,

Jul 17, 2008

I feel that there's more power on developers with media and marketing knowledge, and also on marketing experts with UX and developing know-how than "social media experts", whatever that may be - I guess Louis Gray is kind of vague and a non-believer himself of whatever a social media expert is.

Interesting topic.

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