socialmedian: Is the new Microsoft Search ready to rumble?

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Is the new Microsoft Search ready to rumble?

May 28, 2009

Summary

Microsoft boss Steve Ballmer is preparing to unveil a new search engine, according to reports. And while the press will no doubt claim it's intended to be a "Google killer", its real ambition is to overtake Yahoo

Google News seems to have at least 500 stories along the lines of "Microsoft Corp. is expected to show a new version of its Internet search engine," to quote The Wall Street Journal:

The software giant, these people say, plans to demonstrate its new search engine publicly for the first time at D: All Things Digital, a technology conference in Carlsbad, Calif., put on by the Wall Street Journal, which is owned by News Corp.

If it does happen today, it will have been a long time coming. The story has been bubbling under since at least August, when Mary-Jo Foley said that:

Microsoft's Search team was running quite a few names past users, and that the three leading candidates for a new name for Live Search were:
* Bing
* Hook
* Kumo (which means either 'cloud' or 'spider' in Japanese, depending on which Kanji characters are used).

Sift was another

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