socialmedian: When Social Networking Is Not Working

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When Social Networking Is Not Working - Forbes.com By judithgermain

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Submitted by Judithgermain

May 27, 2009

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Are social networking "tools" good for business or just a giant time suck Ian Boyd creative director of Cosmic Planet a digital creative studio in San Francisco s Presidio said his office calls it "Social Notworking " because while he believes he needs to use Twitter and Facebook to stay in the mix he s never gotten a single customer out of it. Just as important Boyd says while he s spending all that time networking he s "not working." Where Web 2.0 does come in handy Boyd concedes is in helping existing clients stay up on his company s activities. Read the full article

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