Microsoft plans to spend $80 million to $100 million to tout its new search engine, an enormous marketing push that's about four times the amount that Google spent on advertising last year, according to Advertising Age. The campaign, created by JWT, will consist of online, TV, radio and print. And Ad Age reports that the advertising won't go after Google or Yahoo directly, but will discuss how the Internet search experience could be improved.  

Interestingly, Ad Age consistently refers to Microsoft's new search engine as Bing, one of the names that the software giant is considering. Currently code-named Kumo, Microsoft is expected to release the product this week at the D: All Things Digital conference.

Ad Age reports:

People with knowledge of the planned push said the ads won't go after Google, or Yahoo for that matter, by name. Instead, they'll focus on planting the idea that today's search engines don't work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems. That, Microsoft is hoping, will give con