socialmedian: Fastest (And Slowest) Growing Online Advertising Properties

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Fastest (And Slowest) Growing Online Advertising Properties

Source: paidContent.org

May 22, 2009

Summary

In a report today, Cowen & Co. analyst Jim Friedland says he now expects online advertising sales to fall six percent in the United States this year, down from a previous estimate of negative three percent. His reasoning? Unsurprisingly, he cites poor performance at MySpace and display-advertising dependent internet portals during the first quarter.

To back that up, Friedland breaks down changes in online ad sales at 22 properties during the first quarter, compared to a year ago. The complete list, after the jump:

Facebook +70%

WSJ.com +20%

WebMD +16%

Google worldwide +7%

Google U.S. search +4%

The Knot -1%

CBS Interactive (ex-CNET) -5%

New York Times properties -6%

Bankrate -9%

AOL search -12%

IAC/Ask.com search -12%

Yahoo U.S. display -13%

MySpace/FIM -16%

Microsoft -16%

AOL display -17%

Gannett U.S. newspapers -20%

CareerBuilder -27%

Monster.com -35%

eBay.com/Shopping.com -37%

IAC display -37%

TheStreet.com -45%