1. Consider your overall site
-What are your goals? Think in the next 6mth, 12mths.
-What are you trying to accomplish? SEO, traffic increases, profit, conversion
-What pages are important? Home, landing, what is stressed?
2. What are your rankings now?
-Search for keywords
3. Consider keywords important to your site
4. Determine where to place your keywords
5. Try new experiments