Post from the Link Building Blog

International Link Building Tactics & Strategies

I wanted to start off with a quick overview of international SEO to make sure that you start your international link building campaign with a solid foundation.

Make sure to target a specific country instead of a language with your international SEO campaign. The reasons for this are that countries may use differing terms to describe the same thing (for example a “pickle” in the US is a “gherkin” in the UK). Also, countries have specific indexes in Google as opposed to languages. I have been noticing that Google is putting allot of emphasis on localized results and this seems to be especially true for International SERPs. A few things to consider when targeting a specific country are as follows;

1. Get the specific Country Code Top Level Domain (CCTLD) of your target country

2. Get your site hosted in the target country

3. Localize your site for your target country (instead of translate)

4. Make sure your URLs are written in the target Language

5. Get links from sites located in your ta