socialmedian: It’s Not About Technology, It’s About Ideas

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Firelighters: The Idea Makers By daynamarcum

May 19, 2009

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It’s Not About Technology, It’s About Ideas

Source: The Future Buzz

May 18, 2009

Summary

After more than 12 years of socializing on the web I have come to a simple conclusion: it’s not about technology or being able to manipulate tools “better” than anyone else, rather - it’s about ideas. The technical aspects are totally democratized, and becoming simpler to implement every day. Internet marketing isn’t directly about technology, rather it’s about ideas that set it on fire.

It’s about ideas that spread, ideas that are sticky, ideas that connect us in meaningful ways - with each other, with businesses, with causes. Whether that idea is simple or complex technically is not relevant, and in fact some of the most successful examples are ridiculously simple. With that said - even to be able to come up with simple ideas you have to be fluent in how society connects and communicates and have a comprehension of all the tools available today and tomorrow.

The best communicators stay at the edge of technology and embrace change

Any digital divide that exists today will eventually bridge as everyone catches up and enters the same playing field. The th

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Comments (5)

Daynamarcum,

May 19, 2009

Agreed. Great article, finally the truth comes out. Thank you!