socialmedian: 9 tips for brand building with web design... (Webdesigner Depot / TechNews AM)

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9 tips for brand building with web design... (Webdesigner Depot TechNews AM)

Submitted by Mogston from blog

May 18, 2009

Summary

First of all, what is a brand? A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an abstract construct.
This construct can be evoked using consistent imagery, sounds, phrases and logos with which people come into contact.
Brands are [...]