socialmedian: Early Adopters and Finding "The Next Shiny Object"

User-submitted headlines for this story

Clips

Early Adopters and Finding "The Next Shiny Object"

Source: louisgray.com

May 18, 2009

Summary

About a year ago, I put forth a theory I called "The Five Stages Of Early Adopter Behavior", chronicling how we who like to find cutting edge products and services can go from their most vocal proponents to their most visible detractors in a short amount of time, sometimes putting something in its grave even before the rest of the mainstream has found it exists. A corollary to this theory is that once an acceptable service or product is found, eventually the early adopter group will slip into a comfortable malaise, looking around for the "next shiny object" that will take their attention away from what to them has already become old hat. And this quest, this desire to find what is next, is what drives many of us to sign up for everything under the sun, kick its tires, and debate its worth with our peers. But just because we look for something new doesn't mean everything we use today will eventually be discarded.

The Five Stages of Early Adopter Behavior (June 2008)
Back in June, I wrote:"One month's golden boy can be next month's afterthought. One week's addict ...Read the full article

Comments (1)

Daynamarcum,

May 19, 2009

personally, the discovery and migration phases are when my interest peaks- the birthing of the concept, strategies, recruiting and process/procedure - and the exit strategy for the idea to be migrated to capable hands - always just in time for the next big idea.