This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies.

Too many companies have been diving first and then trying to sort out the issues later but I believe this could severely handicap a company’s success. Too often, we don’t get a second chance to implement a social media strategy. There’s a growing graveyard of abandoned social media projects, including corporate blogs, started by companies with talented employees and great intentions.

Being careful to develop a great foundation will allow a company to benefit much more when implementing social media technologies to save money, grow revenue and improve communication with employees, clients and prospects.

1. Platform - It’s not enough to use what everyone else is using when it comes to your company. Every platform should be reviewed for security, privacy, backups, maintenance, optimization, integration support as well as understanding the resources needed to implement and maintain the platform(s).


2. Transparency - it’s important for compa