These days participating in social media such as Twitter, Facebook, blogging and more is almost required for any entrepreneur or business, small or large.
But there’s so much info and chatter coming in through social media that it can overwhelm you, eat up your time, and ruin your productivity.
Simplifying will help you stay in touch, and continue to participate in the conversation, without losing sight of your mission and the important work you need to get done.
Step 1. Use simple tools to make the most of social media
The simpler the tools, the better. But tools that combine two or more social media into one are best, because that means you need fewer tools. An example is TweetDeck - not only does it incorporate Twitter, but you can see your Facebook friends’ updates at the same time.
Another good example is Digsby, which combines email, IM, and social networks such as Twitter, Facebook, MySpace, and LinkedIn.
My setup uses Gmail, as it’s the communication tool that I use mos
Leo Babauta is author of Top 25 blog 
