socialmedian: What Companies Should Know About Digital Natives

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What Companies Should Know About Digital Natives

Source: Web Strategy by Jeremiah

May 14, 2009

Summary

Left: Dr. Urs Gasser of Harvard’s Berkman Center, who focuses on Digital Natives.

I’m live blogging from Corporate Social Networking Conference in Amsterdam, and listening to Dr. Urs Gasser of Harvard’s Berkman Center, his website and twitter account (works with friend Doc Searls) who coined the term “Digital Natives”. In my opinion, the Berkman Center is the leading think tank in academia focused on the internet and impacts to culture.

[By age 20, kids will have spent 20,000 hours online –the same amount of time a professional piano player would have spent practicing --Dr. Urs Gasser]

The kids born after 1980 are often thought of as Digital Natives but age doesn’t always matter as the generation is defined on: access to digital technologies, age, and have the skills to use the skills

Key Characteristics of Digital Natives:

They interact with the peers across the globe: This impacts employers, brands, teachers, parents, as this first generation enters the workforce.

Always online: By age 20, kids will have spent 20,000 hours online –the same amount of time a prof

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