Started on April 24th 2009, many (including me) believed @McDelivery was the ‘real’ voice of McDonald’s Malaysia on Twitter. Back then, it was hard to tell whether it’s fake or not. It Interacted well with its followers and engaged them with McDonald’s-related information. In addition, @McDelivery and McDonald’s Malaysia Facebook Page launched almost at the same time, which further enhanced the believability of Twitter account. The Page is the ‘real’ voice of McDonald’s Malaysia on Facebook, the social media component of McDonald’s on-going “Have You McValue Lunch-ed This Week?” contest (At the time of this posting, the Page has over 13,000 fans.)

Clown that ‘Sheesh!’

On May 7th 2009, all came undone. It started with a tweet at 11:05 AM and its downward spiral for @McDelivery from thereon. (A little background information: May 7th is declared as ‘1BlackMalaysia Day’, related to the political stand-off in the Malaysian state of Perak. For more, read here).

The Twitter Page of @McDelivery

Insensitive to the sentiment of the day, @McDelivery tweeted “I think everyo