socialmedian: Introducing Rich Snippets

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Introducing Rich Snippets

Source: Official Google Webmaster Central Blog

May 12, 2009

Summary

Webmaster Level: All

As a webmaster, you have a unique understanding of your web pages and the content they represent. Google helps users find your page by showing them a small sample of that content -- the "snippet." We use a variety of techniques to create these snippets and give users relevant information about what they'll find when they click through to visit your site. Today, we're announcing Rich Snippets, a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.

Rich Snippets give users convenient summary information about their search results at a glance. We are currently supporting data about reviews and people. When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name. It's a simple change to the display of search results, yet our experiments have shown that users find the new data valuable -- if they see useful and relevant information from the page, they are more li ...Read the full article

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