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VIDEO: Threadless on Building "Brand Love" Through Social Media
Source: readwriteweb
May 12, 2009


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Summary

Bob Nanna of Threadless, the online superpower that capitalizes brilliantly on hipster T-shirt culture, takes a moment at the company's Chicago, Illinois, headquarters to talk about how employees have used social media to build and grow "brand love," a bleeding-edge, white-hot marketing term I just invented.



From CRM via Twitter to Facebook live video contests, the folks at Threadless have knocked online engagement out of the park and created a community around a brand while building a great reputation for responsiveness. Watch on and be schooled.


Sponsor





Catch a whiff of the Threadless social aroma on their Twitter and Facebook pages.


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