socialmedian: 10 Rules for Today's Consumers In the New World of Real-Time

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10 Rules for Today's Consumers In the New World of Real-Time

Source: louisgray.com

May 10, 2009

Summary

The world of communication and product delivery is changing as the Web evolves and new services are introduced, enabling us to gain faster access to information, download richer media more quickly, and rapidly voice our opinions and feedback near and far in a wide variety of methods, including text, voice, video and imagery. As customers become more savvy and in tune with these new tools, we are also expecting those offering products and services to adapt, and as such, I thought it made sense to put forth what I believe are key tenets of a new consumer manifesto for today's real-time world.

1. We Want Access to Your Product As Quickly As Possible

We have become an "instant gratification" society. Our short attention spans are being rewarded with ubiquitous access to fast food, the rollout of ever-faster download speeds, near elimination of commercials, thanks to DVRs, and the ability to replace activities that were once limited to venues outside the home with in-home equivalents, including on-demand programming and simulated bowling on our Wiis.

When we order yo ...Read the full article

Comments (1)

Justrobyn,

May 11, 2009

Was just searching thru my archives of links and articles about this very subject to show a client when I saw this article above linked on Twitter in my stream. I love this about Social Networking - so often the information I need comes to ME before I have to really do much searching at all!

Great article, relevant information, and very, very timely - thank you!