Although lines of credit have been cut, and many business owners have had trouble obtaining new financing from traditional banks, entrepreneurial spirit can be a tough thing to crush. Finding creative ways to grow your business is becoming the norm, rather than the exception, as owners work to maintain a healthy bottom line.
As a business owner, I am looking for creative ways to spin my business to adjust to the "new market." You bring up an important point about looking outside of the box. Some businesses are forced to be creative or shut down. The important message is not to give up, there is an opportunity just waiting for you.
It is so important to brain storm to re-think to improve marketing strategies in keeping your business thriving and not folding. Banks are now scared to finance businesses since many have closed their doors due to the recession. Hopefully, it will end soon.