Twitter is a powerful tool for e-marketers, and those who know how to use it will gain invaluable information. Explore Twitter, find out how to use it, master it and it will give your blog all the exposure you need to establish yourself as a leader.
Twitter is an amazing social media tool that I have personally used to help get my marketing messages out and admittedly responded to others messages/offers as well. All you have to do is learn to "speak" in shouts of 140 characters or less :)
I like your twitter twist on the "Beef, it's what's for dinner" slogan. It fits in very nicely with the 140 character limit twitter holds its users to.