socialmedian: Twitter Crowns Bit.ly As The King of Short Links; Here's What It Means

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Twitter Crowns Bit.ly As The King of Short Links; Here's What It Means

Source: ReadWriteWeb

May 06, 2009

Summary

A little startup called Bit.ly has unseated TinyURL as the default link shortening service on Twitter. This isn't just about shortening links, though. "The truth about Bit.ly," enterprise software analyst James Governor said today, "is that its not a URL shortener, its a trend management and metrics platform."

The key idea behind the Web is that pages are connected through hypertext links. Google changed the world and made money beyond anyone's wildest dreams by analyzing those connections between pages. It was a simple proposition, at its core: the more a page is linked to, the more authoritative it is. The web isn't just pages anymore, though. Now the web also includes people as a fundamental factor to take into consideration.

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People share links to pages. By email, on Facebook, on Twitter and through countless other methods. The company that does the best job analyzing that sharing activity and creating a compelling user experience based on it is likely to become a very big deal. Companies like ShareThis, AddThis and Cli.gs are already making

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Comments (3)

Iampariah,

May 07, 2009

I like http://Tr.im --1 less character and analytics--but if Bit.ly enjoys that big a lead, it'll be the one that sticks around when the Web 2.0 bubble bursts.