socialmedian: The Seven Deadly Sins of Social Media.

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Source: The Social Path

May 06, 2009

Summary

There are a million ways for businesses to use social media well, and only a handful of ways to do it horribly wrong. So why do companies keep falling into the same traps?

The answer is easy: human nature. And as we all know, humans are constantly beset by malicious temptations.

So as a public service, I've decided to break down the Seven Deadly Sins that make social media go sour. (Click on any one of the tips to learn more.)

1. Lust: Loving your customers is great, but take it slow.

2. Gluttony: Don’t bite off more than you can chew.

3. Greed: It’s hard to shake hands while you’re reaching for someone’s wallet.

4. Sloth: Always avoid the temptation to “set it and forget it.”

5. Wrath: There are a lot of people out there itching for a punch in the nose, but you’re not the one to give it to them.

6. Envy: Don’t be dissuaded by other people “doing it better than you.”

7. Pride: Stay humble, rock star.

If you're a glutton for insight, read on after the jump.

1. Lust: Loving your customers is great, but take it slow. In the ribald days of 2006, a business would sign up on