Exora, the newly launched MPV by Malaysian carmaker Proton, has two ‘voices’ on Twitter - @ProtonExora and @YouWillBeAmazed. The former is managed by Proton with first tweet dated April 13 2009; the latter is an unofficial voice and started on April 29 2009. To date, the ‘unofficial’ one has more of Updates and Followers.

Both using different tweeting styles. @ProtonExora is tweeting from first-person perspective (tweeting as Exora, the car) whereas @YouWillBeAmazed tweeting as third-person.

Twitter Pages of @ProtonExora and @YouWillBeAmazed

Observations

1. @YouWillBeAmazed is a better conversationalist.
   
   
   
   • The ‘unofficial’ tweets are far more engaging and informative. Out of 8 updates so far, none of @ProtonExora tweets starts with ‘@’. For @YouWillBeAmazed, 43% of its total number of tweets start with ‘@’. It’s broadcast versus conversation
   
   
   • There’s nothing wrong of using Twitter as broadcast medium. The hugely popular @CNNbrk (and many others) are broadcastweets. But in the case of Proton Exora (as a newly launched product and new brand), conversation would be a bette