If you want to read a GREAT blog post on what I’m about to write on, head over to Jason Baer’s blog and read Delegation Equals Death in Social Media.

In fact, I’m going to snag a quote directly from the post. It relates to the all too common occurance of senior level management in marketing agencies basically saying:

“Us old dogs don’t really understand all this new social media stuff, but we’ve got this brilliant young guy right out of school, and he’s getting us all up to speed.”

Jason’s conclusion on this:  Bang bang.  You’re dead.

He’ll be right on that, say, 98% of the time.

Like Jason, I’ve continually run into senior level ad and PR types who have take either no or very little time to grasp any semblance of social media digital marketing.  They playfully call themselves something related to being “old” and then seemingly pass off the learning to someone who is “young”.  And sure enough, that “young” person is usually so low on the totem pole of authority within a firm that they really aren’t taken seriously.  Perhaps the “old” ones will turn to the “young”