socialmedian: One-Third of Smartphone Users Respond To Mobile Ads

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One-Third of Smartphone Users Respond To Mobile Ads - MarketingVOX

Submitted by Robertrush

Apr 29, 2009

Summary

A research study on smartphone usage patterns found that more than a third of high-use smartphone users respond to mobile advertisements, reports Mediaweek.

Interpublic Group's Universal McCann conducted the study earlier this year and presented detailed findings at the OMMA Mobile Conference this week.

The study polled 1,800 participants online who frequently surf the web with their mobile devices. "Smartphone users" are defined as those that download mobile content from the web at least once at day or close to it. Read the full article

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