I want to justify this perspective in this post.

A fundamental principle behind strategic HR is that we need to focus on outcomes, not activities.  Web 2.0 is about activity.  It refers to what we do, how we do things, and the technology we use to enable this.  It doesn’t deal with the effects of using this technology.  Therefore, in my view, it’s not a basis for strategic HR.

(I’m slightly over-stating the case here – there are occasions on which simply improving the use of technology without any further change will result in competitive advantage.  But I think these occasions are fairly rare.)

I think this is what we found with e-learning.  A major part of the reason why e-learning has failed to live up to the benefits that were initially anticipated is that we focused on e-learning as an activity (requiring us to introduce new e-learning courses) rather than the outcome of having learnt, including el