socialmedian: Technorati Gives Blog Network Blogcritics A Much Needed Facelift

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Technorati Gives Blog Network Blogcritics A Much Needed Facelift

Source: TechCrunch

Apr 28, 2009

Summary

Technorati has fully redesigned Blogcritics, a seven-year old blog network that the media company acquired last August, in an effort to drive more traffic to the site. We originally wrote about Blogcritics in 2005. Blogcritics currently is a community of 3,300 writers who have published more than 84,000 articles, providing bloggers an entry point to publish their content to a broad site. The content on the site hasn’t changed much; it’s simply packaged in a sleek, more user-friendly interface. Currently, the site’s design and interface is bland and features very little in terms of images.

The site, which will be rolled out at 1 AM PST tonight, features a new logo, a more colorful interface, and is well-organized. The site contains a new feature “ObamaNation,” that analyzes the impact President Obama will have on pop culture. It also allows users to follow their favorite writers by listing all of the content a writer has created both on and off the Blogcritics platform. All in all, its a big improvement in terms of the way the site looks and feels.

Blogcrit

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