socialmedian: Should Your Company Have a Social Media Policy?

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Should Your Company Have a Social Media Policy?

Source: Mashable!

Apr 27, 2009

Summary

Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com.

Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.

Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook and all other new media venues. Let’s talk about the Five Ws to adopting a social media policy.

1. WHY have such a policy?

As a human resources professional, I’m constantly accused of being all about policies. But besides the pre-disposition of my profession to policies, there are legitimate reasons to establish some guidelines for social me

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