socialmedian: Creating Social Media Outposts

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Creating Social Media Outposts By narciss

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Source: louisgray.com

Apr 27, 2009

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By Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed)

Roll-Your-Own Social Media Campaign: Outposts

I recently started a new job at a software company. One of my responsiblites is creating and launching an effective organic SEO & social media strategy for our customers. Our customer base deals primarily with the auto industry, not the keenest when it comes to marketing on the Internet, much less social web. The majority of our customers spend their advertising dollars on print, TV and radio ads. This strategy for the most part works well, as it's locally targeted to a geographical region.

My main objective with this task is primarily for search engine purposes only. Creating back links and outposts. Brand monitoring is also another objective. This is a roll-your-own strategy tailored for the three objectives I mentioned only. Educational training on social media comes later. These type of clients are salesmen who are on the sales floor all day long trying to move product, and often these clients will have an employee assigned to the Internet division, but ...Read the full article

Comments (2)

Narciss,

Apr 28, 2009

nice