If you know my background, I am all about making products, and campaigns viral.  But there is a proper way to do this, and a SPAMMY way.  The devil is all about the details.

If you are part of the Twitterverse, than you already are likely familiar with needing to share your Twitter credentials with third party applications in order for them to function.  Most of the time, this is safe.  Some of these third party applications, in an attempt for them to become more viral are Tweeting on your behalf.  One example is www.wefollow.com  WeFollow is a simple directory of people who Tweet, that you can add yourself to.  After adding yourself to WeFollow they REQUIRE that you Tweet to your followers that you have added yourself.  I would prefer that they allow you to Opt-out from this, however at least they make it clear that you will