socialmedian: SMALL BIZ - U have the MOST to gain from Twitter

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SMALL BIZ - U have the MOST to gain from Twitter

Submitted by A F from blog

Apr 21, 2009

Summary

I am certain I wasn't the 1st to discover Twitter, but if you do a search on this blog for "Twitter" I certainly think I was one of the 1st to highlight how it would/could be used. What does surprise me though is that small biz has thus far been so slow to adopt.

Small business - Twitter offers you a tremendous opportunity. Here is how I recommend you use it (everyone can use it differently, the following is only ONE suggestion...I realize not everyone shares my views).

1) If you are a brand (ie a restaurant or retailer), I personally believe (like) your logo to be your avatar (not a picture of you personally).

2) For your Twitter name (not to be confused with Twitter ID), I like it when it is a 'human' name, but perhaps associated with a brand. Examples are Phil from Cisco. If you are a restaurant, perhaps your name might be John the Chef.

3) I personally do not like when a brand uses Twitter to only broadcast their specials, and news. It is not only OK for some of your Tweets to be conversing about things NOT at all related to your business. Want to tell m ...Read the full article

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