About a full year ago, I wrote of developers leaving the Twitter development platform due to Twitter consistently removing features, making changes without warning developers, and effectively putting developers out of business with just a single change of policy. I advised other developers to be careful building a business model around Twitter, adding that it was a risky move, much more risky than many of the other platforms out there. It would seem I should have taken my own advice.
It was this time I started SocialToo, a service that originally we built around the auto-follow concept. I named it such because I did not want it to work solely on the Twitter platform. It was clear Twitter was on an unstable architecture, and their relationship with developers was also quite shaky. For this reason, I added in features like Facebook profile redirects at the time (a simple “yourusername.socialtoo.com” which redirects to your Facebook profile). But Twitter, at the time, was the easiest solution to build around, and made the most sense for where we had started