socialmedian: Talking about community marketing and content creation at Harvard

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Talking about community marketing and content creation at Harvard

Source: BryanPerson.com

Apr 17, 2009

Summary

I’ve always wanted to speak at Harvard.

And earlier this week, I did just that, co-presenting with Bob Collins to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.

I discussed how brands can build and join online communities (specifically from the vendor/agency perspective), while Bob focused on content creation and content marketing.

A quick video recap from Bob and me is below. (RSS readers: you may need to click through to this post to see the video.)

Slides are still to come.

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