socialmedian: Social Media and SEO: 5 Essential Steps to Success

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Social Media and SEO: 5 Essential Steps to Success

Source: Mashable!

Apr 15, 2009

Summary

Lee Odden is the CEO of TopRank Online Marketing and editor at Online Marketing Blog.

Now more than ever, company marketers are charged with improving performance with fewer resources and shifting marketing budgets from traditional to digital tactics like SEO and social media. There are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO.

Making the most out of combining SEO insights with social media marketing tactics can be accomplished with a roadmap that identifies the audience you’re after, the goals you’re trying to reach (and can measure) as well as a strategy that sets the stage for the tactics you’ll use to execute your game plan. Read on to get a better understanding of how SEO and social media complement each other and a step by step guide for creating a social media roadmap.

The benefits of SEO and social media

From a marketing standpoint, you can look at the benefits of SEO and social media two dif

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