socialmedian: Sources: Google In Late Stage Talks To Acquire Twitter

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Sources: Google In Late Stage Talks To Acquire Twitter By nigelwalsh and haroldcabezas

Google In Late Stage Talks To Acquire Twitter By siouxmoux

Apr 03, 2009

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Source: TechCrunch

Apr 03, 2009

Summary

Here’s a heck of a rumor that we’ve sourced from two separate people close to the negotiations: Google is in late stage negotiations to acquire Twitter. We don’t know the price but can assume its well, well north of the $250 million valuation that they saw in their recent funding.

Twitter turned down an offer to be bought by Facebook just a few months ago for half a billion dollars, although that was based partially on overvalued Facebook stock. Google would be paying in cash and/or publicly valued stock, which is equivalent to cash. So whatever the final acquisition value might be, it can’t be compared apples-to-apples with the Facebook deal.

Why would Google want Twitter? We’ve been arguing for some time that Twitter’s real value is in search. It holds the keys to the best real time database and search engine on the Internet, and Google doesn’t even have a horse in the game. In a post last month called It’s Time To Start Thinking Of Twitter As A Search Engine, I wrote:

More and more people are starting to use Twitter to talk about brands in real time as they

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Comments (3)

Darron Morris,

Apr 03, 2009

I was amazed that the Facebook offer was not accepted but as this story points out the Facebook stock is not and cannot be considered the same as cash. Google can and will pay cash if they want but Google and Twitter do not seem to be as good or logical fit as Facebook and Twitter may have been.

Esjay,

Apr 03, 2009

Don't tell Doug Bowman. :)

Darrell Weaver,

Apr 03, 2009

Twitter is a search engine & as a marketer, imagine the potential of knowing what your customers are thinking & saying in real time about you or the competition? Killer information. Besides, the BORG needs to continue to feed & assimilate.