socialmedian: Shocking News: Scientists Say Workplace Social Networking Increases Productivity!

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Shocking News: Scientists Say Workplace Social Networking Increases Productivity!

Source: ReadWriteWeb

Apr 02, 2009

Summary

Can you believe that using social networking sites at work can increase your workplace productivity? A new study just published by Australian scientists found that taking time to visit websites of personal interest, including news sites and YouTube, provided workers a mental break that ultimately increased their ability to concentrate and was correlated with a 9% increase in total productivity.

Reporters are shocked by the findings. We're in shock that this is where the state of academic study is concerning social technology use vs. workplace filtering technology when it comes to productivity. A 9% increase in productivity? Try using these social technologies for on topic work and you'll see productivity increases that make 9% look like nothing.

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The study was performed by researchers at Australia's University of Melbourne and coined the phrase "workplace Internet leisure browsing," or WILB. The activity helps keep the mind fresh and helps put you in a better place when you come back to working on topic, the scientists said.

"People who do surf the In

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