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Ten principles that contribute to a Googley user experience
Source: Putting people first
Jun 22, 2008


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The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is “Googley” – and will satisfy and delight people all over the world.


The ten principles that contribute to a “Google User Experience” are:



  1. Focus on people – their lives, their work, their dreams

  2. Every millisecond counts

  3. Simplicity is powerful

  4. Engage beginners and attract experts

  5. Dare to innovate

  6. Design for the world

  7. Plan for today’s and tomorrow’s business

  8. Delight the eye without distracting the mind

  9. Be worthy of people’s trust

  10. Add a human touch
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