socialmedian: Small businesses find big value in Twitter

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Small businesses find big value in Twitter - FT.com By nigelwalsh

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Submitted by Nigelwalsh

Mar 25, 2009

Summary

Small businesses are making more use of Twitter than larger companies, research has found.

Even large technology companies, which are typically early adopters of new technology, remain wary of Twitter, the social networking site, which allows users to post short messages.
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Just 19 of the UK’s top 100 technology companies are using Twitter, according to research by ntl:Telewest Business, a division of Virgin Media . By comparison, in the US all the top technology companies use the service for marketing or recruitment purposes.

A study published last week by O2, the mobile operator owned by Telefónica, estimates that more than 700,000 smaller businesses are using Twitter, Read the full article

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