socialmedian: Microtransactions, Not Ads, To Have Highest Impact On Game Industry

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Microtransactions, Not Ads, To Have Highest Impact On Game Industry

Submitted by Frinsen from Google Reader

Mar 23, 2009

Summary

Microtransactions, including sales of virtual goods in online games, are expected to have the highest impact on the course of the video game industry in the next five years according to data gathered by Venture Beat's "Mapping the Future of the Games Industry" survey. Advertising revenue, in terms of impact, came in next-to-last place behind other factors like mobile gaming and user-generated content. The survey results are based on over 160 responses gathered from the GamesBeat '09 gaming conference attendees, games industry professionals, and visitors to the Venture Beat site.

More than 66% of all respondents to the survey stated that they expected microtransactions to have a high impact on the games industry's future. Advertising revenue, by contrast, was believed to have high impact by only 21% of respondents. Games on mobile and smart phones came in second place, with 61% of all respondents. User-generated content came in third, at 43% of all respondents. Voice recognition came in last place at 18% of all respondents.

Respondents were also asked to ev

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