So you’ve been working hard on the internet marketing plan for your web strategy but have you stepped back to look at it from the user’s perspective? Are you a spammer? Online marketing is very community focused and it takes time to build a trusting relationship. You need to seriously reflect on your internet marketing campaign to avoid losing that trust. Last Friday at a Lunch & Learn session my company co-sponsors, our speaker Brett Trout said “Reputation takes a long time to build and a second to diminish” in regards to business ethics. The same idea holds true with a community building and internet marketing strategy.

Here are two examples of mistakes I’ve made where I developed what I thought were value-added marketing campaigns - which turned out to be the opposite.

In an effort to increase email subscribers on GetANewBrowser.com I implemented a modal popup feature of aWeber. I thought this was a value-add feature that provided a call to action to some extra content I was giving out. Even though this subscriber drive was a resounding success - it frustrat