Facebook wants to become the one-stop-shop for social networking. They didn’t upset 94% of their users without good reason. I was hoping someone would map out their potential path, and Robert Scoble did just that:
Phase 4. All those above+All People (in the social graph).
Phase 5. All those above+People and businesses in the social graph. (Robert notes Facebook is moving into this phase now)
Phase 6. All those above+People, businesses, and well-known objects in the social graph.
Phase 7. All people, businesses, objects in the social graph.
(Interesting they are moving into phase 5 when there is still much wrong with the site as is, but perhaps this explains why they aren’t bothering to fix the little things - they’re focused on big picture.)
While Facebook tries to be all things to all people and Twitter enjoys the media spotlight, it’s worth highlighting a strategy many have been using successfully for years: let the big players