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Facebook’s Path To Ubiquity And Thoughts For Your Next Startup
Source: The Future Buzz
Mar 23, 2009


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Summary

Facebook wants to become the one-stop-shop for social networking.  They didn’t upset 94% of their users without good reason.  I was hoping someone would map out their potential path, and Robert Scoble did just that:


The 7 phases Facebook is going through:


Phase 1. Harvard only.

Phase 2. Harvard+Colleges only.

Phase 3. Harvard+Colleges+Geeks only.

Phase 4. All those above+All People (in the social graph).

Phase 5. All those above+People and businesses in the social graph. (Robert notes Facebook is moving into this phase now)

Phase 6. All those above+People, businesses, and well-known objects in the social graph.

Phase 7. All people, businesses, objects in the social graph.


(Interesting they are moving into phase 5 when there is still much wrong with the site as is, but perhaps this explains why they aren’t bothering to fix the little things - they’re focused on big picture.)


While Facebook tries to be all things to all people and Twitter enjoys the media spotlight, it’s worth highlighting a strategy many have been using successfully for years:  let the big players

...Read the full article

Comments (2)
Mitchellmckenna,
Mar 23, 2009
Title confused me, Was wondering why facebook would be interested in Mozilla's Ubiquity, lol
Reply


Papadimitriou,
Mar 24, 2009
Mainstream v. niche networks
Reply


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