socialmedian: Why Rob Diana is right: Twitter gets the hype while Facebook will get the gold

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Why Rob Diana is right: Twitter gets the hype while Facebook will get ... By thomaspower

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Source: Scobleizer

Mar 22, 2009

Summary

Rob Diana just wrote “Sorry Twitter, Facebook is The Data Gold Mine.”

First, let’s go back to Ronn Owens. He’s a talk show host on KGO Radio. Actually, he’s the #1 rated talk show on the #1 station in San Francisco (if you exclude nationally-syndicated radio guys like Limbaugh). I was listening the day he discovered Twitter. He resisted at first (a guest told him he MUST be on Twitter, because it’s a good way to let his listeners know what’s coming up). The next day he announced that he had joined Twitter to his audience. I was follower #24 (he now has 558). I joined about 20 minutes after his announcement because he was driving. It was amazing to me that he had only gotten 24 followers in that time, which demonstrates the lack of engagement of a talk radio audience, but I’m getting off track.

What got him onto Twitter? (He’s talked about it several times since). Its publicness.

This is what is driving Twitter’s hype. See, for a celebrity like Owens, or a brand like CNN (which has several accounts on Twitter) the publicness of Twitter is like crack. Facebook mig

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Comments (7)

Robdiana,

Mar 22, 2009

This share is totally shameless self-promotion. Robert Scoble says I am right about Facebook. Not once, but a few times :)

Jasongoldberg,

Mar 22, 2009

@robdiana well if @scobleizer says you are right, you must be ;-)

Robdiana,

Mar 22, 2009

@jasongoldberg Who am I to argue to @scobleizer :)

Friarminor,

Mar 22, 2009

FB Lexicon might be on to really something big! Thanks to @jesse for this!

Michaelfidler,

Mar 23, 2009

@robdiana Scoble's right, and there's nothing wrong with a little self-promotion.

Thomaspower,

Mar 23, 2009

Yes but Google will buy Twitter (for twitter search) and MS will buy Facebook after completing their long delayed Yahoo transaction. Thus both FB and Twitter shareholders win and receive Gold.