socialmedian: Worio Taps Into Social Search With Facebook Connect

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Worio Taps Into Social Search With Facebook Connect

Source: TechCrunch

Mar 20, 2009

Summary

Two big trends in search right now are semantic and social search. Worio, a startup in Vancouver, BC, is combining the two approaches today by tapping its semantic search engine into Facebook Connect. The fundamental technology behind Worio is a semantic tagging system that analyzes the content of indexed Web pages and categorizes them automatically based on what it can glean about the meaning of the text. It provides both normal search results and a discovery feed based on the tags. Search results can be saved in a library of links.

Now, with the Facebook Connect implementation, which just went live a few minutes ago, Worio can tap into your profile, your friends, and your feed to further personalize search results. Worio actually indexes your profile and feed. Any time somebody shares a link on your feed, the entire page gets analyzed and tagged by Worio, and added to its index (which currently is made up of about 100 million pages, culled down from one billion found by its crawler). Worio is less concerned with quantity than quality, as far as its ind

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