socialmedian: Twitter and Social Networks Usher in a New Era of Social CRM

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Twitter and Social Networks Usher in a New Era of Social CRM

Source: PR 2.0

Mar 20, 2009

Summary

In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post...

Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent.

Socialized media didn't invent "conversations," it simply organized and amplified them.

My foray into the social web and D2C (direct to customer) engagement as a complement to traditional media harks back to the early days of bulletin boards, which evolved into communities such as Yahoo Groups as well as the new era of HTML-efficient enthusiasts who created influential websites that shared news, thoughts, rants, and observations related to their passions and interests (the precursor to blogs).

Here were are, over a decade later, and mainstream brands are finally starting to pay attention. We're waking up to a new world of opportunity that no less ...Read the full article

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