According to PageData, the folks at Coca-Cola seem to have accomplished something pretty amazing on Facebook - the Coca-Cola fan page is the 2nd most popular Page on all of Facebook with over 3.3 million fans, second only to Barack Obama.
The only catch? The page wasn’t created by Coke, but by two Coke fans in Los Angeles, Dusty Sorg and Michael Jedrzejewski. In a recent AdAge story, the two tell of how they were recently contacted by Coca-Cola and asked to partner with Coke to manage the Page in a move that showed a graceful approach to social media by the company.
It’s an increasingly common question for brands interesting in building their Facebook presence: What do I do if someone has already created a Facebook Page for my brand? Or in the case of big brands like Coke - hundreds of Pages?
There are a variety of options at your disposal, and how you choose to proceed is really up to you.
1. Ask Facebook to transfer control of the Page to you. Most brand managers who plan to actively invest in Facebook promotions want to control the destination Page, and Faceb
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