My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:



Today, I spoke with Charlene Li, who is the bestselling co-author of Groundswell, an ex-Forrester executive and now a full-time consultant, blogger and speaker.* For the past few months, I’ve been really digging down and examining the role of a personal brand within a corporate brand and now, with Charlene’s help, we have a great first look at this phenomenon.* Charlene explains how she grew her personal brand within Forrester’s, why she was able to blog on behalf of the company and some other great thoughts about how companies need to think twice before disabling the brands of employees.



How did you secure permission from Forrester to begin developing your personal brand?* What were the obstacles and opportunities and how did you communicate them to the company’s management?



In the fall of 2004, Joe Trippi, Howard Dean’s campaign manag