socialmedian: Facebook's New Public Profiles: Good for Businesses, Bad for People

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Facebook's New Public Profiles: Good for Businesses, Bad for People

Source: ReadWriteWeb

Mar 13, 2009

Summary

Over the past couple of days, Facebook has been rolling out a revamped home page to all its users which delivers several major changes including real-time updates, new filtering controls, a new share box (called "the Publisher"), and an area that highlights some of the more important updates from your stream. However, for public figures on Facebook, the biggest change was the revamp of Facebook Pages. Now called "Public Profiles," these pages are supposed to act more like personal profiles - they can even update the News Feed. Unfortunately though, the new Facebook Public Profiles don't even come close to being comparable to personal ones, no matter what the company says.

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Public Profiles Still Don't Work

According to Facebook's director of product, Chris Cox, in the new version of Facebook "profiles and pages become the same thing." During last week's presentation where he and Facebook CEO Mark Zuckerberg introduced the changes taking place, Cox was quoted as saying, "now users can open up their profiles for other users to subscribe to. That means pages

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